One way to learn more about which types of customers drive the most value is by filtering and comparing different segments of customers using Everhort's Cohort Filtering tools.
If you have connected your online store using one of our integrations (such as our Shopify integration), then Everhort will automatically import several customer, order, and channel properties and make them available for filtering.
Everhort has 3 categories of filters that can be added:
You may apply filters of different categories in conjunction with each other. Filters of different types will be combined using logical AND. For example, if a customer filter and an order filter are specified, customers matching both filters will be included in the reports as shown below: